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Many people ask me about the name Beowulf and where did it come from. Here follows how and why I came to choose it to name my company.

In 1997, I read The Heart Aroused by David Whyte. I found I had to read many paragraphs twice, so beautifully are they written. David, a poet and writer, dedicates part of his life to helping businesses whose people have sacrificed their souls to the corporate alter - to rekindle the flame and passion from the embers that once shone so brightly. David devotes a chapter to the ancient poem Beowulf. Inspired, I created Beowulf Consulting Limited........

(Working notes from my book About…. Love, Relationships And The Stuff That Holds You Back.)

Relationships create the biggest source of joy and sadness (love and hate, mercy and severity) in our lives. People uplift one another. People upset one another.

We get out of synchronisation and foster anger, sadness, fear or guilt. We cannot see through the emotions that cloud our mind. We limit our learning. Nor do we open ourselves up to see through the darkness in our own psyche that our unconscious mind protects us from. This darkness manifests itself in repeating patterns.

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That part of you; the darkness in your psyche; it fills the gap between your personality and core self. The gap to shine light in, to fulfil your purpose in life, to be at one with your complete self.

Many people mistake this darkness as something to fear. In fact, it beckons your light. Its unseen map, once illumined, shows you the way to your complete self.

To start, look for the problem in yourself

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I’ve spent two weeks pondering about the conundrum of “White Space”. The problems and wants (leading to opportunities for you, me, us) that (non-existing and existing) customers have that we don’t know about.

For two weeks…. Nothing. Then the morning before last, something came to me in my waking conscious. I added some more to it yesterday… and then this morning, I was able to add the last piece … “The unheard voice of the customer.”

Here’s what popped up first… the outside is sent as a mirror to what’s inside…

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More sales, less waste.

I saw a definition of the word creativity recently. It went something like “linking two things together for the first time”.

I also got a message, just last week, from Edward de Bono. He encouraged me, to think of creativity as more than selling new things, into a new market, incurring risk (against the grain of the current economic climate). But better still to use creativity to perhaps minimise risk and cut costs. This got me thinking.

How about "and increase sales" I thought......