Killer Strategy #1

Coach Top Performers: increase your top people’s contribution by 30% (and maybe increase your total company sales by >20%)

Account Director (now a Vice President): Responsible for renegotiating a £50M pa contract within 9 months. The client achieved the £50M target within 11 weeks from commencement of the coaching programme.

My research over the last 20 years has found that top performers demonstrate 7 key traits or characteristics (eg curiosity: eager to learn). Top performers love to be coached, to go (not think!) outside of their comfort zones. They yearn to discover what lies above and beyond their limits of success (all-be-they high already).

I often see top salespeople increasing their sales run rates by 30%, in a matter of weeks. For those who really trust themselves and commit to the journey, performance goes up several fold.

Regional Manager (now a Senior Vice President): used coaching methodologies to prepare his team for a new business-services sales campaign with an Australian bank. The team won a pilot worth around $100K in the UK. Our client flew to Australia to extend the bid. He then steered the local sales team to win further contracts……“I won the big one (worth £15M!) for the Australian bank I was after….. my life has changed quite a bit (for the better) and 80% due to your help”

Lever your company’s sales revenue. Coach just 20% of your salespeople, your top 20%.

Sales go up. Organisational beliefs (about what’s achievable) get smashed. Others follow. But how fast? And can they keep up the pace?

So what about the remaining 80%?

…on to Killer Strategy #2