How far can you and your team improve, right now? 10% 20% 30% higher?

Top Salespeople do not spend so much time selling......instead they focus on trust and value.

They move the client’s level of engagement from:

  1. Not interested → some interest
  2. Some interest → Interested
  3. Interested → Very Interested
  4. Very interested → Convinced
  5. Convinced → Committed

What do you do at each or any stage?
Where is your client now?
What are the key questioning strategies that you ask at each stage?
Discuss any stage or overall.

Comments

Your customer will...

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reflect the level of interest you show in them.

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When asked, how do you describe your company?

Create a 10, 30 and 90 second description of who you are and the value you bring to the customer’s table.

Checklist: (go for as many of these items as you can.)

  • Focus on customer value (eg reduce costs, business growth, speed, governance, security, something else?)
  • Concise, simple
  • Articulate
  • Unique
  • Broad enough to capture many people’s interest
  • Specific enough to say what you excel at
  • Generate trust
  • Compelling
  • Take account of left & right brain people (i.e. logical and conceptual)
  • Your competitors wish they had come up with it this first.